Hidden at the foot of the Pentland Hills just outside Edinburgh, Secret Garden Distillery has created a world where craft, storytelling, and nature intertwine so seamlessly you forget where one ends and the other begins. I had the pleasure of stepping straight into it! A Brand Grown From the Ground Up Secret Garden Distillery is built around a 7.5-acre botanical garden with over 600 naturally grown herbs, flowers, and botanicals. No chemicals. No shortcuts. No gimmicks. Just

Technology has always evolved faster than our comfort zones. But lately, the rise of AI-generated art has pushed creativity into an identity crisis. Suddenly, “art” can be synthesized in seconds. It's absolutely flawless, polished, eerily precise and yet… somehow empty. Let's face it, what makes art worth anything has never been perfection. It’s the humanity behind it. That’s exactly why brands like DC Comics, Marvel, and Dark Horse are standing tall for something rare in

Consumers today don’t just want products, they want moments that mean something. They crave connection, story, and atmosphere. But in 2025, the spectacle alone won’t sell. The age of gimmicks is over; no one’s wowed by a neon selfie wall anymore. We’ve entered what I’d call The Experience Economy 2.0, where experiences aren’t just flashy, they’re immersive, intentional, and emotionally sticky. Designers aren’t just decorators in this landscape; they’re architects of mem

I’ve always been drawn to things that look like they lived a life before they reached my hands. Fabrics that carry stories, embroidery that feels like someone’s breath still lives in the thread, prints that look like they were taken from a dream where history and the present are drinking tea together.

Climate concerns aren’t a niche issue, they’re the issue. Sustainability isn’t a trend to chase; it’s the new baseline for credibility. Consumers no longer separate ethics from aesthetics. They expect brands to prove their eco-values. Designers are in a powerful position here because design is proof. It’s how brands show they care. From the materials we choose to the campaigns we craft, design can make sustainability not just visible, but desirable.

We live in an age where the thumb rules the world. Scroll, tap, dismiss, repeat. Consumers are drowning in content! Scrolling faster, pausing less, remembering very little. Attention has become the rarest currency. And in this noisy digital bazaar, designers are the new alchemists. They are carefully and delightfully turning chaos into clarity. To not only survive but thrive, we must design with precision, intent, and emotion.