Benny B's Bud Kit

For Benny B’s Bud Kit, a stylish and thoughtfully curated Weed Smoker’s Essentials Kit created by a young female entrepreneur, I led the development of a bold, relatable brand identity designed to stand out in the growing cannabis lifestyle market.

The branding focused on positioning Benny B’s as a trustworthy, trend-conscious, and accessible choice for modern cannabis users. Through a cohesive visual language—featuring vibrant, gender-neutral tones, clean typography, and playful yet polished packaging—we created a brand that reflects the personality and values of its founder while resonating with a young, mindful audience.

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We crafted a clear, compelling brand story centered around convenience, empowerment, and cannabis culture. This story translated across all customer touchpoints, from logo design and packaging to tone of voice and digital assets, reinforcing Benny B’s as more than just a kit—it’s a lifestyle essential.

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The result was a professional, instantly recognizable identity that built trust, sparked curiosity, and laid the foundation for long-term brand loyalty in a highly competitive space.